Every 3.2 seconds a hapless prospect struggles to choke down dry as dust B2B and B2C marketing content. Every 3.3 seconds a sale is lost.

Most marketing content is as flavorful as a Styrofoam packing peanut--but you can take advantage of that! Become a dominant force in your industry by publishing energizing, informative and persuasive content people read to the end. I'll help you do it.

awesome marketing campaigns arent born matt lashley idaho

whisperPsssssssssst. Hey you. Yeah, you ... the good looking one. Come over here for a sec. Trying to find a marketing writer who gets it? Ready to generate more leads, convert more readers into buyers and put a lot more ca$h in your pocket right now? Dang straight you are. Don't waste time reading through this site--contact Matt now for a free quote instead. It's easy and maybe even a little fun.

There's a new rule in online direct response marketing: Unless you're selling a glass of water, don’t choke your readers with dry content.

There's a new rule in online direct response marketing: Unless you're selling a glass of water, don’t choke your readers with dry content.

There once was a stodgy old coot in a three piece suit wearing a felt-lined fedora and chewing a 3 inch Cohiba who proclaimed, "Ahem. Hear ye! Hear ye! All business marketing content must be serious." Guess what? That advice doesn't work anymore (if it ever did.)

Today's consumers have heard it all. You won't engage them by following the old ways.

No matter what you're selling or who you're selling it to, your marketing content shouldn’t be as dry as the inside of a plastic bag full of cotton balls--even if you're selling plastic bags full of cotton balls.

(Maybe especially if you're selling plastic bags full of cotton balls.)

Effective landing pages, emails and ads work a bit like that thing in that movie where that one guy uses the thing to implant memories into that other guy's head.

Effective landing pages, emails and ads work a bit like that thing in that movie where that one guy uses the thing to implant memories into that other guy's head.

Unless you want to be as forgettable as a 1970s ABBA cover band, your content marketing shouldn't simply cobble a few coherent sentences about features and benefits together.

(If you're scratching your head, wondering what an ABBA is ... I win.)

Great marketing content relies on mastery of the uniquely human propensity to encapsulate valuable information in mental pictures and to transfer those mental pictures into people's heads to make them feel something.

If your ads, landing pages and emails aren't doing that, then like a one-legged stripper in a back brace wearing a six inch stilleto, you're leaving money on the floor.

(How's that mental picture grab ya?)

Some people think of Google as the

Some people think of Google as the "bad guy". I don't.

I think of Google as the older brother you generally like though he occasionally delights in pushing you down, sitting on you and giving you a painful purple nurple to remind you who's bigger.

For us content marketers who rely on the mediums of others to disseminate our messages to the masses, Google is a tool. Google is a leaderboard. The best content creators are always at the top.

Okay. Here's the truth: Great writing isn't really about words. It's about ideas.

Okay. Here's the truth: Great writing isn't really about words. It's about ideas.

But don't get me wrong. Great writing is rhythmic. In fact, there's nothing quite like the sweet, melodious sound of a string of syntactically sublime sentences in succession symphonically sliding across the light, slipping into our mind's ear through our eyes to fluff and flurry our thoughts like tiny white down feathers whirling in an electric wind.

Really good content marketing makes a point and sounds good doing it.

Samples of creative copywriting for you to peruse at your leisure. Feel free to kick a subject, poke a verb and squeeze a simile or two.

Like a trip to an all-you-can-eat buffet at a symposium on philosophical phenomenology, there's a lot to digest. And if you go too fast, you may end up a bit queasy. There's a little of everything from website copy to landing pages to emails to brochures and postcards.

See something that tickles your fancy? Sparks your curiosity? Grates on your nerves? Wondering if we can do something similar for your marketing content? Only one way to find out. Contact us today.

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